What we can learn from the dot-com era and how to prepare for the next technology gold rush — Revolutionary technology will always be synonymous with a new way to get rich. With the current growth of Artificial Intelligence (AI), it is fair to say we are looking at another technology gold rush on par with the dot-com boom. …

How to develop better products using a scientific mindset — All too often, those responsible for developing new products overlook the most fundamental question — “what problem does this product solve for the target audience?” Instead, people will eagerly propose one-dimensional ideas or push forward ambiguous concepts without questioning their purpose beyond primary business objectives. …

How to create a deeper connection with consumers through universally shared archetypes, values, and symbols — In recent years, the concept of branding has become increasingly important in the field of marketing. With the continual growth of the internet and the shift to digital media, brands have become more than just a logo or a slogan — they have evolved into an identity representing a company’s…

How bad journalism alters reality and erodes trust — I stumbled across two recent articles discussing Elon’s supposed new Twitter Blue Logo. One from Fast Company titled Elon Musk’s new Twitter Blue logo is perfectly awful, and another from Boing Boing titled The new and laughably bad Twitter Blue logo. In the Fast Company article, the author Jesus Diaz…

The quest for worthiness in the name of the world’s most universal form of communication — Designers complain about many things — not getting paid enough, nobody listening to us, or people mistaking us for artists, to name a few. …

The temptation to reduce formal UX processes in favor of aggressive field-testing — The word “acquisition” is the mantra for 2022. Between the $20 Billion acquisition of Figma by Adobe and the $44 Billion purchase of Twitter by Elon Musk, if designers were unfamiliar with an acquisition before, they should know what it is now. Even the company I’ve worked at for nearly…

Deriving business and user value through the feminine force — Most people have heard the expression, “content is king.” This phrase has been around for many years, becoming popularized in an essay by Bill Gates titled “Content is King,” published on the Microsoft website in January 1996. The “content is king” expression is commonly used in business and marketing, representing…

The difficult decision of choosing the right path for professional and personal success — During our careers, some of us will encounter transformative crossroads. Diverse paths will subtly emerge before us, presenting various possibilities that force us to introspectively question who we are and where we see our future selves. …

How business ethics and capitalism are evolving to reshape the future — Under the traditional business model embraced by many companies, it is unlikely that designers will ever truly possess an equal seat at the table. This unfortunate reality is because designers are intrinsically creative, passionate, and empathetic problem solvers, not savvy business people. In the business world, designers will always be…