I’m a design leader with nearly 20 years of experience as a creative director, brand strategist, and UX/UI practitioner. Over the course of my career, I’ve led design initiatives across healthcare, publishing, and technology industries—creating award-winning work recognized for both its impact and innovation. Currently, I bring this industry experience into the classroom as a Professor at Seton Hall University, where I teach design as both a purposeful craft and a critical discipline. My teaching emphasizes creative problem-solving, critical thinking, and the ethical responsibilities of design, encouraging students to create work that is both conscientious and culturally aware. My research explores how emerging technologies are transforming design—from craft to a discipline that guides ethical responsibility, shapes cultural influence, and advances meaning-making in society.